Working on the Fairytale collection was really fun for all of us! Our first step was to create a color palette for each princess. We usually think of all pinks and yellows for a princess theme, but after doing research on hundreds of photos, we wanted to make sure all of our products would coordinate correctly.
Our next step was to combine the fonts and small images we had conceptualized, to create the beginning of papers and patterns. For each princess we drew coordinating pieces of art that represented the story of each princess. That meant reading each fairytale too!
Next we added the color from each palette, and layered the art, to design each of the patterned papers. Working with my art director, Carol O'Leary, we decided to apply glitter to the ENTIRE sheet of patterned paper, rather than just certain parts of the paper. This would give us the "WOW!" factor we were looking for, and adds tons of sparkle and bling!

It was also important to us that these collections could be used for other themes. The colors and generic graphics make that possible like the swimming page below.
We were very excited about how this collection turned out, and we are already busy working on more products to go with this line too! If you have any ideas for us, please post them here. We'll send one random winner, a prize package of two of each of the glitter papers from the Fairytale collection! Good Luck!