This is the story of the seed....the inspiration behind the brand!
Here is what Samantha had to say about her newest release "Holey Cardstock". They start out as little thoughts {seeds} that can expand into something so fabulous if you nurture them and allow them to grow! My next release, although it took root a long time ago, has taken a few extra seasons (shows) to raise it's head out of the soil. You have no idea how close this idea was to making it into Creative Imaginations summer 2007 catalog, but some manufacturing decisions had to be resolved before it could be made official. (We had colors picked out and everything!) Let's just hope there is truth in the mantra: "Good things come to those who wait."
My idea...was to cut a pattern out of cardstock to use as an overlay on top of another cardstock. You could then overlay the cut cardstock onto any base cardstock and come up with an unlimited number of color combinations! I had been seeing a lot of little die-cut things creeping into the forefront of scrapbooking trends and thought that it would be amazing if we could do this on a grander scale.
I found it difficult to try and explain my idea to Jack (Creative Imaginations President) and Shelley (my art director) prior to the show but it was difficult to convey without actual mock ups. So I created some patterns in Adobe illustrator, and had some samples cut from Bazzill cardstock by a local laser company here in American Fork, Utah. I created a board with my samples on it, and Creative Imaginations saw my vision for this line. It was fun to see their excitement about it. I hoped for a CHA winter 07 release, but the timing just didn't work out...there was still a lot to figure out in how to manufacture such a product to keep costs down. By summer show, C.I. had done a lot of homework, but the decision was made to hold off a little longer. With each postponement, I was getting more and more anxious. Okay, maybe impatient (forgive me Rick.)
So here we are at CHA winter 2008, and my little seed is about to come to it's fruition. The seed has only grown stronger over time, and I feel it was truly grown by a community of gardeners. I could not have grown such a seed without the hard work, research, and creative direction from Creative Imaginations. I feel so blessed and lucky to be a part of their family.
Visit Samantha Walker's blog for inspiration and behind the scenes details!
I am so excited about this release! Such an amazing line, Samantha!
Posted by: Tammy Gray | February 05, 2008 at 10:35 AM
Holey Moley I love this!! Going on my must have list! And, I love Cheryl's example page, too. Beautiful!
Posted by: SharonC | February 05, 2008 at 10:40 AM
wowzers!!! I love it :)
Posted by: waleska | February 05, 2008 at 10:44 AM
WOW...I want it all!! Awesome for sure :)
Posted by: Jennifer | February 05, 2008 at 11:20 AM
Ohh, I LOVE this!! My wish list is getting longer and longer...lol
Posted by: Ellen L. | February 05, 2008 at 11:40 AM
I can't hardly wait for these!! Awesome!
Posted by: Jamie | February 05, 2008 at 12:44 PM
Gorgeous release Samantha!
Posted by: Diane DiTullio | February 05, 2008 at 02:06 PM
this is beautiful!! can't wait to see some in person... on my scraptable!
Posted by: Lynmarie | February 05, 2008 at 03:45 PM
I got a peek at the real paper at the office and it is amazing. I can't wait to mix it with some of my patterns..nicely done Sam!
Posted by: christine Adolph | February 05, 2008 at 07:15 PM
Super cute!!
Posted by: MandyKay | February 05, 2008 at 08:26 PM
WOW!!!!!!! This is my favorite to date of any of Samantha's Releases!! OUT OF THIS WORLD AWESOME!!! I can't wait to get it in the store!!!
Posted by: Katie Szymanski | February 05, 2008 at 10:09 PM
Beautiful new stuff! Love it!
Posted by: Michelle Gauthier | February 06, 2008 at 04:47 AM
Well!! It was WORTH THE WAIT because it's gorgeous!!! I can't wait to get my hands on it.
CONGRATS!!!
Posted by: PattiHutch | February 06, 2008 at 08:00 AM
i've seen it in the office as well, and i have to say it is awesome!
Posted by: marah johnson | February 06, 2008 at 08:41 AM
WOW! What a wonderful idea! I love this cardstock, especially the way it was used in the LO.
Posted by: Liz | February 06, 2008 at 02:02 PM
Oh my goodness!!!! I just LOVE, LOVE, LOVE this!!!!!
Posted by: Cari Locken | February 07, 2008 at 08:35 AM
Holey Cow...err.. I mean Holey Cardstock, batman! That's some rocking stuff you got going on! I want it in digi format too!
It was worth the wait! For sure~
Posted by: Rachel S | February 11, 2008 at 06:55 PM
Wow...just gorgeous!!
Posted by: Debbie | February 12, 2008 at 11:31 AM
Love these!!! Gorgeous! What fun!
Posted by: pomaika`i scrapaloha | February 13, 2008 at 10:34 PM
can i buy holey cardstock on line or is there store in tulsa ok where i can purchase it? I cannot wait for this beautiful paper. congratulations on a gorgeous design.
Posted by: terry chapman | April 03, 2008 at 09:28 AM