Q:
How did you get started
in this industry?
A:
I started out as a store owner
in 1999 when I opened the first scrapbook store on Long Island (New York).
From there I wound up co-authoring a book, which led me to teaching at different
shows, appearing on DIY Scrapbooking, writing another book and eventually I came
up with an idea and a portfolio and approached Creative Imaginations.

Q: Which products from your current lines are the most
popular?
A:
I
think the Metal Flower Brads are the most popular, but now that I am getting
into paper and coordinating extras…perhaps they will be popular too.
Q: What are some of the unique selling points of your
products?
A: My
products are hand made metal embellishments; no other company has that.
Q: How do you monitor trends in the industry?
A:
By going to shows, reading all
kinds of magazines, perusing various boards, staying in touch with the
consumer…and I am a paper crafter / scrapbooker too!
Q: How do you select color schemes for new products?
A:
I try to watch the
trends for the upcoming seasons…I also have favorite color combinations that I
like to try.
Q: What is the creative process
behind the names for each
collection?
A:
That’s a funny
one…sometimes the names I choose are not always what the product winds up being
called. I create the product line and give it a name, if CI thinks there is a
better name; we discuss it before it is finalized.
Q: When inspiration strikes what is
the first thing you do to begin developing a new product?
A:
Start
working! Sometimes I sketch it out, other times I just play until I like the
final outcome.
Q: How do you introduce new product lines and/or new items
to the consumer?
A:
Well, Creative
Imaginations takes care of that with the trade shows, however, I also put things
on my blog
about the products, and I try to make projects to include on my blog as well. CI
also has a blog that highlights all of the artist’s lines, and the fabulous design team gets
their work published in various Medias introducing product as well as giving
ideas for its use.
Q: What has been the most rewarding aspect of becoming a product designer for
Creative Imaginations?
A:
Hands down, the people!
The people I have met as a result of my association with Creative Imaginations
has been awesome…from staff to other artists, to store owners, to the consumers,
to design team members…it has enriched my life immensely!
Q: What plans do you have for the year ahead?
A:
To keep plugging away on
my product lines…and hopefully find more time to scrapbook and paper craft for
myself.
Join Allison Connors live on September 26th at 8:00 p.m. CST in Create My Keepsake's Chat Room»».