A: I was invited by my local scrapbook store Ever After in Carlsbad to participate in a roundtable/focus group at Creative Imaginations. The meeting lasted all day and we critiques hundreds of products. After we were finished, the owner of Creative Imaginations asked if i wanted to have a drink with the rest of the crew to sit and talk a bit. I showed him 2 small mini albums I carried in my purse, one was an altered board book, the other was a western themed album.....and he shook my hand and welcomed me aboard that evening....the rest is history, as they say.
A: My Love Struck collection is still going strong after nearly 18 months on the market. From my CHA release Rock Star and my Eclecti-ka Collection of embellishments are neck and neck. I feel blessed to have found my niche.
Q: What are some of the unique selling points of your products?
A: I think the most unique selling points for my product is that I tend to push the envelope a bit. I always have enjoyed being a bit out of the box.
Q: How do you monitor trends in the industry?
A: Hmmm, that is a tough question....I don't monitor per say. I watch every thing from music videos, to T.V. shows, fashion magazines, to websites and blogs....I think many industries go hand in hand with the craft industry.
Q: How do you select color schemes for new products?
A: There is no set formula for what colors I choose; it just kind off happens as the collection develops.
Q: What is the creative process behind the names for each collection?
A: Brainstorming with my art director always brings forth a cool name for my collections.
Q: When inspiration strikes what is the first thing you do to begin developing a new product?
A: I normally create a mock up if it is 3D, and write notes if it is a paper collection idea.
Q: How do you introduce new product lines and/or new items to the consumer?
A: Introductions are a partnership between CI, my design team, and myself through blogs, advertising, and editorials.
Q: What has been the most rewarding aspect of becoming a product designer for Creative Imaginations?
A: This question has so many different facets to it. Because of CI I am able to follow my passion and create a living for myself and my girls. Because of CI I am able to share my passion with many more people than I would have had I been on my own. Creative Imaginations has truly become my extended family of amazing friends...that in it's self is quite a reward.
Join Marah Johnson live on September 12th at 8:00 p.m. CST in Create My Keepsake's Chat Room»».